Describe your project need(s) and the expected deliverables.
What will make this project a success? Be specific about your desired outcome(s), including any measurable results.
How would you describe your company? What products/services do you offer? What solutions/benefits do you have for your target audience? Provide your mission or brand positioning statement if you have one.
How do you describe your brand's tone and personality? Or what you would like it to be? Casual/conversational? Fun? Friendly? Authoritative? Strictly business? Technical? Your tone should be in line with your brand strategy. If you’re not sure yet, I’m happy to help you choose the right tone/personality based on your needs.
Who are your competitors and what are their strengths? What makes your company different from them? What do you offer that they don’t? Do any of your competitors have branding/marketing that's similar to what you have in mind for your own business? Provide links to their websites if possible.
Describe all relevant demographics and characteristics of your target audience that should be considered for this project. Age, gender, income, hobbies, education, etc.
What is the most important message you'd like to deliver to your audience? What is your main selling point for this project?
Are there any other important messages you'd like to deliver to your audience?
Provide a list of keywords you use or would like to use for your business.
What action do you want the audience to take? Where do they go, click, or call?
If you currently have marketing content (website, brochures, ads, etc.), what do you like and dislike about it?
Is there anything else I should know that will help ensure a successful project?
