STEVE HEALD

Copywriter & Marketing Consultant

New York City

ABOUT STEVE HEALD

I’m an award-winning copywriter and marketing consultant (go me!) in New York City. Does that mean I only work with individuals or businesses in the New York area? Heck no! Thanks to fancy Internet stuff, we can work together no matter where you are.

Blog

HOW TO TEST YOUR EMAIL CAMPAIGNS
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HOW TO TEST YOUR EMAIL CAMPAIGNS

Become a smart email marketer by learning how to test different components of your email campaigns   Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns.   Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention.   Subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved.

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Why you should use videos in email marketing
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Why you should use videos in email marketing

If you’re not including videos in your email campaigns, you’re missing out on a powerful engagement tool. “Oh yeah, Steve? Says who?” STATS. Here are a couple to back up the point. Having the word “video” in your email subject line may increase your email open rate by up to 19%.* 59% of executives say they are more likely to choose video over text.** What basics do you need to know about videos and emails? Even though we’re talking about video email campaigns, the video usually isn’t in the email itself. Why? Because most email clients aren’t designed to allow videos to play within the email.   Instead, what you can do is link to the video using 1) a static, embedded image; 2) a call-to-action button (“Watch now”); or 3) hyperlinked text. For an embedded image, email services such as MailChimp or Constant Contact will create a screenshot from your video that’s ideal for this purpose.   So where is the actual video? It can be embedded on your company landing page or hosted by a video platform such as YouTube or Vimeo.     How can you get the most out of videos?   No matter what type.

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Why native ads will continue to dominate digital marketing in 2017
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Why native ads will continue to dominate digital marketing in 2017

In the marketing world, predicting trends for the upcoming year is a common occurrence and provides some insight into how the industry is evolving. At the end of 2016, I scoured the internet to see what some reputable marketing experts were predicting for 2017, specifically content marketing (breaking news: the internet is yuuuuuge!) What was one of the most common predictions for this year? That native ads would skyrocket in popularity.   What is a native ad? A native ad, also sometimes called a sponsored post, is an advertisement that mirrors the aesthetics of the page or environment in which it appears (see image below). Basically, it’s a method to get your ad in front of an audience without coming off as obtrusive—and ultimately, hope readers click the ad to get to your landing page of choice.     By 2021, revenue from native ads and sponsored posts in the U.S. will make up 74% of total U.S. display ad revenue—a big jump from a 56% share in 2016.* Part of the reason for this upward trend is because of social platforms like Facebook, Twitter, Snapchat and Instagram who tailor their look and feel to accommodate these types of ads.

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Testimonials

What People Say About Me

"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."

Randy, Battle Balls ( Founder )

"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."

Sajari, Sajari Q Fashion ( OWNER )

"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."

Hannah, Splatypus Web Design Studio ( OWNER )