STEVE HEALD

Copywriter & Marketing Consultant

New York City

ABOUT STEVE HEALD

I’m an award-winning copywriter and marketing consultant (go me!) in New York City. Does that mean I only work with individuals or businesses in the New York area? Heck no! Thanks to fancy Internet stuff, we can work together no matter where you are.

Blog

Grab Your Customers’ Attention by Telling Them a Story
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Grab Your Customers’ Attention by Telling Them a Story

Improve your content marketing with the help of storytelling Storytelling is a hobby practically as old as a time—and it’s not reserved for sharing moments with friends and family. Storytelling is a powerful tool in business, too. If you want to sell people your product or idea when writing online, tell them a story. This is called storyteller marketing.   People love stories Have you ever noticed how television networks often sprinkle their coverage of sporting events with the stories of the athletes? Did the athlete overcome a near-fatal accident? Was she a foster child? Did he have to make a comeback after battling a drug addiction?   The stories help you relate to the players. If you feel connected to one of the athletes, you’ll become emotionally invested in the game. You can use the same storyteller marketing when connecting with customers.   Consider this example:   A roofing company could share the story of a family that was in desperate need of roof repair. But due to tough financial times and shaky credit, they were unable to borrow the money needed to make the repairs. What did they do?   They spoke to the company’s customer service department.

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How to Make Your Site Mobile Friendly
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How to Make Your Site Mobile Friendly

In today’s digital era, your potential customers will most likely access your site from a smartphone or tablet. What will be their experience? Will your website display correctly on their devices? It’s difficult to convince people that your company is modern and up to date with a website that doesn’t function well on a range of devices.   Let’s look at how you can improve your mobile customer’s experience.   Avoid fixed width design In the days when there were no smartphones or tablets, web designers only had to create sites built for standard sized computer screens. The pages had fixed dimensions, and the style became known as fixed width design.   If someone viewed a page on an unusually sized screen, it would be difficult to read and require an irritating amount of scrolling both vertically and horizontally to see the entire page.   If this describes your website, it’s long overdue for a change. Here are two recommended alternatives for your site:   Adaptive design With the emergence of smartphones and tablets, web designers saw the need to create various versions of the same page. This type of approach is adaptive design. A computer user, a smartphone user,.

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Get More Website Traffic by Writing Better Blog Posts
Blogging

Get More Website Traffic by Writing Better Blog Posts

Every internet marketer has heard the phrase “content is king.” However, not all content is true royalty. Let’s discuss how to create better blog posts that will separate your website from the pack.   What readers and search engines both want How does Google determine if one piece of content is superior to others? Much in the same way a reader would make the decision. Readers expect content to be educational and valuable; for example, it should address a problem and offer a solution.   This type of content takes the user by the hand and guides him step by step toward his answer. In other words, the website offers the reader a better user experience.   Google’s algorithm understands that if people prefer one post over the others, then one post must be more useful than the others. The more helpful a post is, the higher it’ll rank in the Google listings.   What to write Don’t write fluff. When people reach your website, they’re looking for real answers and concrete solutions. You must have quality content.   Your content has to be more informative than entry-level material. It has to be so compelling that readers linger on your.

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Testimonials

What People Say About Me

"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."

Randy, Battle Balls ( Founder )

"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."

Sajari, Sajari Q Fashion ( OWNER )

"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."

Hannah, Splatypus Web Design Studio ( OWNER )