STEVE HEALD

Copywriter & Marketing Consultant

New York City

ABOUT STEVE HEALD

I’m an award-winning copywriter and marketing consultant (go me!) in New York City. Does that mean I only work with individuals or businesses in the New York area? Heck no! Thanks to fancy Internet stuff, we can work together no matter where you are.

Blog

Things Not to Do in Your Google My Business Listing
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Things Not to Do in Your Google My Business Listing

Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier.   Don’t go blank when filling out your Google My Business Listing   Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see.   Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How?   Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number?   He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s.

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Get the Most out of Google My Business
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Get the Most out of Google My Business

If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table.   Ask for reviews for your local business   Google has no problem with you asking people to review your business.   This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.)   You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers?   You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google.   Keep your Google My Business listing fresh with its posting feature   With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention.   The post will show up on the overview tab of your listing for a week.

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The Value of Writing a Guest Post
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The Value of Writing a Guest Post

Blogging goes a long way in terms of establishing yourself as an expert in your industry. But did you know you can blog on other websites other than your own? By guest posting, you have the opportunity to develop meaningful relationships with other industry experts and have reputable websites vouch for your knowledge in the field of your choice.   See how you can benefit from guest posting:   Gain valuable backlinks Your blog needs good backlinks. Your ranking in the Google listings depends on them to a significant degree.   One of the best ways to get them is to create them. That means writing for another website with the understanding that the website will include a link to your website in your guest post.   Earn industry recognition Write for various well-respected websites in your industry and people will soon consider you an expert in your field. Similarly, your website will be viewed as an authority website which Google ranks much higher than non-authority sites.   Increase traffic to your website It’s preferable to write for websites that have a lot of visitors. Your goal is to get a percentage of those who read your guest post to.

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Testimonials

What People Say About Me

"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."

Randy, Battle Balls ( Founder )

"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."

Sajari, Sajari Q Fashion ( OWNER )

"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."

Hannah, Splatypus Web Design Studio ( OWNER )