ABOUT STEVE HEALD
The words that fill your site help your audience decide if they’re interested in your product or service. Plus, I use best search engine optimization (SEO) techniques to ensure your audience can find you online.
Why is email marketing one of the most popular marketing tactics for any company? It’s cost-effective and a proven way to keep your brand top of mind.
Got exciting news or a brand-new product or service? Spread the word and create brand awareness with a press release.
Blogging is huge. Not only is it a way to establish yourself as an industry expert, but it helps you gain more visibility online (search engine optimization).
Effective ad copy isn’t just about a clever tagline. It should both be memorable to your audience while encouraging an action, whether that’s a call, click or purchase.
It’s not just some buzz phrase anymore. In the smartphone and tablet era, your audience is always engaged, and social media allows you to connect with them where it matters most.
Proofreading & Editing
Its importance cannot be understated. If you’re going to put content, ads and other marketing out there, make sure it’s error-free so your professionalism isn’t compromised.
Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s.
If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show up on the overview tab of your listing for a week.
Blogging goes a long way in terms of establishing yourself as an expert in your industry. But did you know you can blog on other websites other than your own? By guest posting, you have the opportunity to develop meaningful relationships with other industry experts and have reputable websites vouch for your knowledge in the field of your choice. See how you can benefit from guest posting: Gain valuable backlinks Your blog needs good backlinks. Your ranking in the Google listings depends on them to a significant degree. One of the best ways to get them is to create them. That means writing for another website with the understanding that the website will include a link to your website in your guest post. Earn industry recognition Write for various well-respected websites in your industry and people will soon consider you an expert in your field. Similarly, your website will be viewed as an authority website which Google ranks much higher than non-authority sites. Increase traffic to your website It’s preferable to write for websites that have a lot of visitors. Your goal is to get a percentage of those who read your guest post to.
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What People Say About Me
"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."
"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."
"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."