ABOUT STEVE HEALD
The words that fill your site help your audience decide if they’re interested in your product or service. Plus, I use best search engine optimization (SEO) techniques to ensure your audience can find you online.
Why is email marketing one of the most popular marketing tactics for any company? It’s cost-effective and a proven way to keep your brand top of mind.
Got exciting news or a brand-new product or service? Spread the word and create brand awareness with a press release.
Blogging is huge. Not only is it a way to establish yourself as an industry expert, but it helps you gain more visibility online (search engine optimization).
Effective ad copy isn’t just about a clever tagline. It should both be memorable to your audience while encouraging an action, whether that’s a call, click or purchase.
It’s not just some buzz phrase anymore. In the smartphone and tablet era, your audience is always engaged, and social media allows you to connect with them where it matters most.
Proofreading & Editing
Its importance cannot be understated. If you’re going to put content, ads and other marketing out there, make sure it’s error-free so your professionalism isn’t compromised.
In the marketing world, predicting trends for the upcoming year is a common occurrence and provides some insight into how the industry is evolving. At the end of 2016, I scoured the internet to see what some reputable marketing experts were predicting for 2017, specifically content marketing (breaking news: the internet is yuuuuuge!) What was one of the most common predictions for this year? That native ads would skyrocket in popularity. What is a native ad? A native ad, also sometimes called a sponsored post, is an advertisement that mirrors the aesthetics of the page or environment in which it appears (see image below). Basically, it’s a method to get your ad in front of an audience without coming off as obtrusive—and ultimately, hope readers click the ad to get to your landing page of choice. By 2021, revenue from native ads and sponsored posts in the U.S. will make up 74% of total U.S. display ad revenue—a big jump from a 56% share in 2016.* Part of the reason for this upward trend is because of social platforms like Facebook, Twitter, Snapchat and Instagram who tailor their look and feel to accommodate these types of ads.
One of the most important strategies when marketing your product or service is determining who your target audience is—or who it should be. By defining your target audience, you can realistically aim for a higher return on investment by marketing to customers and prospects who are most likely interested in your product or service. So how do you determine who you should be marketing to? Research. Does it sound like a chore? Maybe. Is it worth it? Yes! Here are a few factors to consider when trying to find the appropriate target audience for your product or service: Narrow your audience based on demographics Take a minute to think about what you’re offering and who may be interested. Consider things like age, gender, income, hobbies, marital status, location and profession. Are you selling cribs? You’ll most likely have a lot more success marketing to mothers than millennials, for instance. Do you have a line of golf apparel? You’ll get more use speaking to golf enthusiasts than to the art class at the local college. Use existing data to your advantage Data is a powerful resource, and fortunately there’s a lot of it out there. Are you selling.
You might already understand the importance of content marketing, but knowing how to maintain a healthy content stream is another ballgame. Sound familiar? Fret not, marketers. I’m here to help you discover the magic of evergreen content and how you can use it to keep your content stream flowing like the Mississippi (my first river simile of 2017!) Wait, so you don’t know the importance of content marketing? Delivering valuable information to customers and prospects is key if you want to portray yourself or your company as an industry expert. In the digital age, this information comes in the form of content marketing for many companies. Blogs, blogs and more blogs, plus email campaigns, social media posts and landing pages to name a few common channels. What is evergreen content? It’s timeless information that can provide value to your audience. By having a library of evergreen content to tap into at any moment, your content marketing is made a lot easier. You’ll always have topics at the ready and won’t need to spend as much time spinning your wheels every time you’re trying to come up with content ideas. Types of evergreen content Evergreen content comes.
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What People Say About Me
"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."
"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."
"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."