STEVE HEALD

Copywriter & Marketing Consultant

New York City

ABOUT STEVE HEALD

I’m an award-winning copywriter and marketing consultant (go me!) in New York City. Does that mean I only work with individuals or businesses in the New York area? Heck no! Thanks to fancy Internet stuff, we can work together no matter where you are.

Blog

How to Use Link Building to Gain a Higher Google Ranking
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How to Use Link Building to Gain a Higher Google Ranking

Establish Your Site as an Authority Source with the Help of Link Building One of the most common Google guidelines that businesses or people break is proper usage of links—or link building. Let’s examine what Google likes (white-hat link building) and doesn’t like (black-hat link building) when it comes to links and what you can do to stay on Google’s good side.   How to avoid poor, or black-hat, link building techniques Google occasionally publishes reminders when there is a widespread violation of one of its policies.   According to its reminder on proper linking, the following four practices can put you in violation.   Stuffing your articles full of keyword-loaded links to your site. Using article syndication to either have your articles published on a large number of sites or have a huge number of articles on a handful of big sites. Publishing poorly researched material. Using duplicate content on different sites.   Why are the above practices frowned upon?   Remember that a link to your site is a form of endorsement. It says that your site is worth visiting because it contains meaningful and helpful information. That’s a terrific vote of confidence which Google will take seriously.

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How Google Snippets Can Boost Your Visibility in Search
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How Google Snippets Can Boost Your Visibility in Search

Use Google Snippets to Increase Your Search Engine Optimization   So, you have a great website with well-written content. Next challenge—making it possible for your target audience to find it. This is where search and Google rankings come in. Want to increase your chances of getting on the first page of Google, or better yet, making it to one of the top results in a search for your topic? Learn how to use Google snippets to your advantage.   I’m going to show you a straightforward way to improve your search engine results without resorting to tricks or gimmicks.   Why you should love Google snippets Have you noticed that when you research something on Google, the results page often includes a box with pertinent information on the subject? According to a study published by Stone Temple Consulting, Google is showing more and more of those snippet boxes. That box is your ticket to a higher rank because the box will include your website’s address and title.   Did you notice that the box appears on the page ahead of the traditional listings? That means that if you can get your website included in that box, you could leapfrog your.

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Proofread Your Content Before You Post
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Proofread Your Content Before You Post

How and Why You Should Review Web Content Before Publishing   You have a blog post or web content ready to go—you’re anxious to put it online, but did you take the time to review it? Posting content with errors is a surefire way to compromise your brand or site’s credibility and professionalism. Never post your content without proofreading it. Let’s focus on two key aspects—correcting for errors and readability.   Make your content look professional by eliminating typos Before checking your text for errors, it’s important to put the post aside. Ideally, you want to allow your writing to cool off for a day or two before you check your content for errors.   Why do you want a notable gap between the writing and the proofreading?   You don’t want to proofread soon after writing because the original thoughts and feelings that you had in mind when creating are still fresh in your memory. As a result, on your computer screen, you won’t see what you’ve in fact written, but you’ll see only what you intended to write.   Don’t believe me? Read the following paragraph at normal speed without stopping.   “Aoccdrnig to rscheearch at Cmabrigde Uinervtisy,.

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Testimonials

What People Say About Me

"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."

Randy, Battle Balls ( Founder )

"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."

Sajari, Sajari Q Fashion ( OWNER )

"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."

Hannah, Splatypus Web Design Studio ( OWNER )