STEVE HEALD

Copywriter & Marketing Consultant

New York City

ABOUT STEVE HEALD

I’m an award-winning copywriter and marketing consultant (go me!) in New York City. Does that mean I only work with individuals or businesses in the New York area? Heck no! Thanks to fancy Internet stuff, we can work together no matter where you are.

Blog

PRESS RELEASE IDEAS FOR BUSINESSES
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PRESS RELEASE IDEAS FOR BUSINESSES

Looking for a reason to publish a press release for your business? Here are a few topics to get you started.   We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not.   So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses.   Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects.   Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this.

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HOW TO TEST YOUR EMAIL CAMPAIGNS
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HOW TO TEST YOUR EMAIL CAMPAIGNS

Become a smart email marketer by learning how to test different components of your email campaigns   Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns.   Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention.   Subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved.

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Why you should use videos in email marketing
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Why you should use videos in email marketing

If you’re not including videos in your email campaigns, you’re missing out on a powerful engagement tool. “Oh yeah, Steve? Says who?” STATS. Here are a couple to back up the point. Having the word “video” in your email subject line may increase your email open rate by up to 19%.* 59% of executives say they are more likely to choose video over text.** What basics do you need to know about videos and emails? Even though we’re talking about video email campaigns, the video usually isn’t in the email itself. Why? Because most email clients aren’t designed to allow videos to play within the email.   Instead, what you can do is link to the video using 1) a static, embedded image; 2) a call-to-action button (“Watch now”); or 3) hyperlinked text. For an embedded image, email services such as MailChimp or Constant Contact will create a screenshot from your video that’s ideal for this purpose.   So where is the actual video? It can be embedded on your company landing page or hosted by a video platform such as YouTube or Vimeo.     How can you get the most out of videos?   No matter what type.

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Testimonials

What People Say About Me

"Steve was a pleasure to work with. He was able to take an ambiguous assignment and craft an excellent written piece without a lot of direction. He is in tune with the needs of his customers: responsive and professional."

Randy, Battle Balls ( Founder )

"Steve has been an excellent asset to my business as a startup. He is extremely punctual and effective in his approach. I plan to work with him on an ongoing basis and look forward to it."

Sajari, Sajari Q Fashion ( OWNER )

"Contacting Steve was one of the best decisions we made on this project! Steve listened to exactly what our needs were, understood how the company needed to be presented and then provided his own expertise and feedback to deliver copy that was perfectly on point."

Hannah, Splatypus Web Design Studio ( OWNER )