Outdoor ads for the U.S.A. Gymnastics Olympic Trials
When the U.S.A. Gymnastics team held their Olympic Trials in Philadelphia, PA in 2008, the city’s marketing efforts reached a huge audience with advertisements all over the city and on the TV and radio airwaves. The marketing campaign, including the billboard advertisement seen below, featured a tagline I wrote: “The road to Beijing goes through Philadelphia”. These ads were also placed on buses, airport banners, flags in the downtown Philly, and much more. This is one of the most exciting projects I’ve ever been a part of.