UX writing for TD Ameritrade: Market and account alerts
Problem
People tend to use a brand’s mobile app more when they can sign up for alerts from that brand. TD Ameritrade is missing out on valuable client engagement and revenue by not having alerts capability.
Solution
Give clients the ability to opt in for market and account alerts, like stock volume, tax doc availability, and deposits. Alerts include push notifications, in-app alerts, and text messages.
Results
• More than 385M alerts delivered from Jan-Oct 2020
• Alert users generated 11X more trades and 8X more revenue than non-alert users from Jan-Oct 2020