Tag Archives for : SEO
Establish Your Site as an Authority Source with the Help of Link Building One of the most common Google guidelines that businesses or people break is proper usage of links—or link building. Let’s examine what Google likes (white-hat link building) and doesn’t like (black-hat link building) when it comes to links and what you can do to stay on Google’s good side. How to avoid poor, or black-hat, link building techniques Google occasionally publishes reminders when there is a widespread violation of one of its policies. According to its reminder on proper linking, the following four practices can put you in violation. Stuffing your articles full of keyword-loaded links to your site. Using article syndication to either have your articles published on a large number of sites or have a huge number of articles on a handful of big sites. Publishing poorly researched material. Using duplicate content on different sites. Why are the above practices frowned upon? Remember that a link to your site is a form of endorsement. It says that your site is worth visiting because it contains meaningful and helpful information. That’s a terrific vote of confidence which Google will take seriously.
Use Google Snippets to Increase Your Search Engine Optimization So, you have a great website with well-written content. Next challenge—making it possible for your target audience to find it. This is where search and Google rankings come in. Want to increase your chances of getting on the first page of Google, or better yet, making it to one of the top results in a search for your topic? Learn how to use Google snippets to your advantage. I’m going to show you a straightforward way to improve your search engine results without resorting to tricks or gimmicks. Why you should love Google snippets Have you noticed that when you research something on Google, the results page often includes a box with pertinent information on the subject? According to a study published by Stone Temple Consulting, Google is showing more and more of those snippet boxes. That box is your ticket to a higher rank because the box will include your website’s address and title. Did you notice that the box appears on the page ahead of the traditional listings? That means that if you can get your website included in that box, you could leapfrog your.
Google My Business: How to Get the Most out of Your Listing Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or.
Use Google My Business to Get Valuable Reviews From Your Clients If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show.
Fill Your Site with Informational, Quality Content to Reach Your Audience Every internet marketer has heard the phrase “content is king.” However, not all content is true royalty. Let’s discuss how to create better blog posts and content that will separate your website from the pack. What readers and search engines both want How does Google determine if one piece of content is superior to others? Much in the same way a reader would make the decision. Readers expect content to be educational and valuable; for example, it should address a problem and offer a solution. This type of content takes the user by the hand and guides him step by step toward his answer. In other words, the website offers the reader a better user experience. Google’s algorithm understands that if people prefer one post over the others, then one post must be more useful than the others. The more helpful a post is, the higher it’ll rank in the Google listings. What content to write Don’t write fluff. When people reach your website, they’re looking for real answers and concrete solutions. You must have quality content. Your content has to be more informative.
Backlinks Help Build Your Site’s Search Rankings and Credibility Imagine this (frustrating) scenario: your website content is just as good or better than your competitors’, but your competitors consistently outrank you in Google listings. Are you suffering from this predicament? And more importantly, want to know how to fix it? The solution may lie in your backlinks. Why you need backlinks A backlink is simply a link on another website that leads inbound traffic to your page. For instance, a link on a website about physical exercise may take readers to your website for your chain of fitness clubs. The secret Google algorithm that ranks pages gives preference to pages that have more backlinks. Why does Google like links? Think of a link to your web page as a vote in favor of that page. In general, Google considers your content to be more valuable with each link it receives from different websites. And remember, Google wants to send its users to the most helpful and informative sites available. It’s similar to the old TV commercials where the announcer would say something like “three out of four dentists recommend our toothpaste.” In like manner,.
Looking For an Idea For a Press Release? I Got You Covered. We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not. So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses. Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects. Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this technique. There’s no reason that you can’t follow their.
Nearly 25% of small businesses don’t have a website–and about 10% of small businesses owners don’t plan on creating a website either, according to a 2015 small business survey. Pretty amazing stats when it may seem like a guarantee that a company has its own online presence in today’s digital age. While some of these small businesses may be doing just fine without a website, there are some undeniable benefits to owning a site with quality web content. Connect with your audience As consumers rely on the Internet on a daily basis, they enjoy the ability to do research on the brands they associate with at any given moment. Having a website, in addition to a social media presence, are the first things they’ll look for. Relevant website content about your business and the problems which you can solve for them will get you off to a great start–and reduce the likelihood of potential customers browsing competitors’ sites instead. Think of it as an extension of your customer service efforts, providing helpful info to your audience on every page. SEO: maintain visibility in the search engines Being online is one thing. Getting noticed by the search engines (search engine.