Tag Archives for : SEO
Imagine this (frustrating) scenario: your website content is just as good or better than your competitors’, but your competitors consistently outrank you in Google listings. Are you suffering from this predicament? And more importantly, want to know how to fix it? The solution may lie in your backlinks. Why you need backlinks A backlink is simply a link on another website that leads inbound traffic to your page. For instance, a link on a website about physical exercise may take readers to your website for your chain of fitness clubs. The secret Google algorithm that ranks pages gives preference to pages that have more backlinks. Why does Google like links? Think of a link to your web page as a vote in favor of that page. In general, Google considers your content to be more valuable with each link it receives from different websites. And remember, Google wants to send its users to the most helpful and informative sites available. It’s similar to the old TV commercials where the announcer would say something like “three out of four dentists recommend our toothpaste.” In like manner, Google wants to recommend to its user the best page.
Looking for a reason to publish a press release for your business? Here are a few topics to get you started. We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not. So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses. Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects. Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this.
Nearly 25% of small businesses don’t have a website–and about 10% of small businesses owners don’t plan on creating a website either, according to a 2015 small business survey. Pretty amazing stats when it may seem like a guarantee that a company has its own online presence in today’s digital age. While some of these small businesses may be doing just fine without a website, there are some undeniable benefits to owning a site with quality web content. Connect with your audience As consumers rely on the Internet on a daily basis, they enjoy the ability to do research on the brands they associate with at any given moment. Having a website, in addition to a social media presence, are the first things they’ll look for. Relevant website content about your business and the problems which you can solve for them will get you off to a great start–and reduce the likelihood of potential customers browsing competitors’ sites instead. Think of it as an extension of your customer service efforts, providing helpful info to your audience on every page. SEO: maintain visibility in the search engines Being online is one thing. Getting noticed by the search engines (search engine.