Tag Archives for : search engine optimization
Establish Your Site as an Authority Source with the Help of Link Building One of the most common Google guidelines that businesses or people break is proper usage of links—or link building. Let’s examine what Google likes (white-hat link building) and doesn’t like (black-hat link building) when it comes to links and what you can do to stay on Google’s good side. How to avoid poor, or black-hat, link building techniques Google occasionally publishes reminders when there is a widespread violation of one of its policies. According to its reminder on proper linking, the following four practices can put you in violation. Stuffing your articles full of keyword-loaded links to your site. Using article syndication to either have your articles published on a large number of sites or have a huge number of articles on a handful of big sites. Publishing poorly researched material. Using duplicate content on different sites. Why are the above practices frowned upon? Remember that a link to your site is a form of endorsement. It says that your site is worth visiting because it contains meaningful and helpful information. That’s a terrific vote of confidence which Google will take seriously.
Use Google Snippets to Increase Your Search Engine Optimization So, you have a great website with well-written content. Next challenge—making it possible for your target audience to find it. This is where search and Google rankings come in. Want to increase your chances of getting on the first page of Google, or better yet, making it to one of the top results in a search for your topic? Learn how to use Google snippets to your advantage. I’m going to show you a straightforward way to improve your search engine results without resorting to tricks or gimmicks. Why you should love Google snippets Have you noticed that when you research something on Google, the results page often includes a box with pertinent information on the subject? According to a study published by Stone Temple Consulting, Google is showing more and more of those snippet boxes. That box is your ticket to a higher rank because the box will include your website’s address and title. Did you notice that the box appears on the page ahead of the traditional listings? That means that if you can get your website included in that box, you could leapfrog your.