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HOW TO TEST YOUR EMAIL CAMPAIGNS
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HOW TO TEST YOUR EMAIL CAMPAIGNS

Become a smart email marketer by learning how to test different components of your email campaigns   Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns.   Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention.   Subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved.

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