Tag Archives for : content marketing
If you’re not including videos in your email campaigns, you’re missing out on a powerful engagement tool. “Oh yeah, Steve? Says who?” STATS. Here are a couple to back up the point. Having the word “video” in your email subject line may increase your email open rate by up to 19%.* 59% of executives say they are more likely to choose video over text.** What basics do you need to know about videos and emails? Even though we’re talking about video email campaigns, the video usually isn’t in the email itself. Why? Because most email clients aren’t designed to allow videos to play within the email. Instead, what you can do is link to the video using 1) a static, embedded image; 2) a call-to-action button (“Watch now”); or 3) hyperlinked text. For an embedded image, email services such as MailChimp or Constant Contact will create a screenshot from your video that’s ideal for this purpose. So where is the actual video? It can be embedded on your company landing page or hosted by a video platform such as YouTube or Vimeo. How can you get the most out of videos? No matter what type.
One of the most important strategies when marketing your product or service is determining who your target audience is—or who it should be. By defining your target audience, you can realistically aim for a higher return on investment by marketing to customers and prospects who are most likely interested in your product or service. So how do you determine who you should be marketing to? Research. Does it sound like a chore? Maybe. Is it worth it? Yes! Here are a few factors to consider when trying to find the appropriate target audience for your product or service: Narrow your audience based on demographics Take a minute to think about what you’re offering and who may be interested. Consider things like age, gender, income, hobbies, marital status, location and profession. Are you selling cribs? You’ll most likely have a lot more success marketing to mothers than millennials, for instance. Do you have a line of golf apparel? You’ll get more use speaking to golf enthusiasts than to the art class at the local college. Use existing data to your advantage Data is a powerful resource, and fortunately there’s a lot of it out there. Are you selling.
You might already understand the importance of content marketing, but knowing how to maintain a healthy content stream is another ballgame. Sound familiar? Fret not, marketers. I’m here to help you discover the magic of evergreen content and how you can use it to keep your content stream flowing like the Mississippi (my first river simile of 2017!) Wait, so you don’t know the importance of content marketing? Delivering valuable information to customers and prospects is key if you want to portray yourself or your company as an industry expert. In the digital age, this information comes in the form of content marketing for many companies. Blogs, blogs and more blogs, plus email campaigns, social media posts and landing pages to name a few common channels. What is evergreen content? It’s timeless information that can provide value to your audience. By having a library of evergreen content to tap into at any moment, your content marketing is made a lot easier. You’ll always have topics at the ready and won’t need to spend as much time spinning your wheels every time you’re trying to come up with content ideas. Types of evergreen content Evergreen content comes.