Tag Archives for : content marketing
Establish Your Site as an Authority Source with the Help of Link Building One of the most common Google guidelines that businesses or people break is proper usage of links—or link building. Let’s examine what Google likes (white-hat link building) and doesn’t like (black-hat link building) when it comes to links and what you can do to stay on Google’s good side. How to avoid poor, or black-hat, link building techniques Google occasionally publishes reminders when there is a widespread violation of one of its policies. According to its reminder on proper linking, the following four practices can put you in violation. Stuffing your articles full of keyword-loaded links to your site. Using article syndication to either have your articles published on a large number of sites or have a huge number of articles on a handful of big sites. Publishing poorly researched material. Using duplicate content on different sites. Why are the above practices frowned upon? Remember that a link to your site is a form of endorsement. It says that your site is worth visiting because it contains meaningful and helpful information. That’s a terrific vote of confidence which Google will take seriously.
Use Google Snippets to Increase Your Search Engine Optimization So, you have a great website with well-written content. Next challenge—making it possible for your target audience to find it. This is where search and Google rankings come in. Want to increase your chances of getting on the first page of Google, or better yet, making it to one of the top results in a search for your topic? Learn how to use Google snippets to your advantage. I’m going to show you a straightforward way to improve your search engine results without resorting to tricks or gimmicks. Why you should love Google snippets Have you noticed that when you research something on Google, the results page often includes a box with pertinent information on the subject? According to a study published by Stone Temple Consulting, Google is showing more and more of those snippet boxes. That box is your ticket to a higher rank because the box will include your website’s address and title. Did you notice that the box appears on the page ahead of the traditional listings? That means that if you can get your website included in that box, you could leapfrog your.
How and Why You Should Review Web Content Before Publishing You have a blog post or web content ready to go—you’re anxious to put it online, but did you take the time to review it? Posting content with errors is a surefire way to compromise your brand or site’s credibility and professionalism. Never post your content without proofreading it. Let’s focus on two key aspects—correcting for errors and readability. Make your content look professional by eliminating typos Before checking your text for errors, it’s important to put the post aside. Ideally, you want to allow your writing to cool off for a day or two before you check your content for errors. Why do you want a notable gap between the writing and the proofreading? You don’t want to proofread soon after writing because the original thoughts and feelings that you had in mind when creating are still fresh in your memory. As a result, on your computer screen, you won’t see what you’ve in fact written, but you’ll see only what you intended to write. Don’t believe me? Read the following paragraph at normal speed without stopping. “Aoccdrnig to rscheearch at Cmabrigde Uinervtisy,.
Google My Business: How to Get the Most out of Your Listing Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or.
Use Google My Business to Get Valuable Reviews From Your Clients If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show.
Write a Guest Post to Build Your Reputation in Your Industry Blogging goes a long way in terms of establishing yourself as an expert in your industry. But did you know you can blog on other websites other than your own? By guest posting, you have the opportunity to develop meaningful relationships with other industry experts and have reputable websites vouch for your knowledge in the field of your choice. See how you can benefit from guest posting: Gain valuable backlinks Your blog needs good backlinks. Your ranking in the Google listings depends on them to a significant degree. One of the best ways to get them is to create them. That means writing for another website with the understanding that the website will include a link to your website in your guest post. Earn industry recognition Write for various well-respected websites in your industry and people will soon consider you an expert in your field. Similarly, your website will be viewed as an authority website which Google ranks much higher than non-authority sites. Increase traffic to your website It’s preferable to write for websites that have a lot of visitors. Your goal is to.
Improve your content marketing with the help of storytelling Storytelling is a hobby practically as old as a time—and it’s not reserved for sharing moments with friends and family. Storytelling is a powerful tool in business, too. If you want to sell people your product or idea when writing online, tell them a story. This is called storyteller marketing. People love stories Have you ever noticed how television networks often sprinkle their coverage of sporting events with the stories of the athletes? Did the athlete overcome a near-fatal accident? Was she a foster child? Did he have to make a comeback after battling a drug addiction? The stories help you relate to the players. If you feel connected to one of the athletes, you’ll become emotionally invested in the game. You can use the same storyteller marketing when connecting with customers. Consider this example: A roofing company could share the story of a family that was in desperate need of roof repair. But due to tough financial times and shaky credit, they were unable to borrow the money needed to make the repairs. What did they do? They spoke to the company’s customer service department.
Why a Mobile-Friendly Site is a Must in Today’s Digital Landscape In today’s digital era, your potential customers will most likely access your site from a smartphone or tablet. What will be their experience? Will your website display correctly on their devices? It’s difficult to convince people that your company is modern and up to date with a website that doesn’t function well on a range of devices. Let’s look at how you can improve your mobile customer’s experience. Avoid fixed width design In the days when there were no smartphones or tablets, web designers only had to create sites built for standard sized computer screens. The pages had fixed dimensions, and the style became known as fixed width design. If someone viewed a page on an unusually sized screen, it would be difficult to read and require an irritating amount of scrolling both vertically and horizontally to see the entire page. If this describes your website, it’s long overdue for a change. Here are two recommended alternatives for your site: Adaptive design With the emergence of smartphones and tablets, web designers saw the need to create various versions of the same page. This type.
Fill Your Site with Informational, Quality Content to Reach Your Audience Every internet marketer has heard the phrase “content is king.” However, not all content is true royalty. Let’s discuss how to create better blog posts and content that will separate your website from the pack. What readers and search engines both want How does Google determine if one piece of content is superior to others? Much in the same way a reader would make the decision. Readers expect content to be educational and valuable; for example, it should address a problem and offer a solution. This type of content takes the user by the hand and guides him step by step toward his answer. In other words, the website offers the reader a better user experience. Google’s algorithm understands that if people prefer one post over the others, then one post must be more useful than the others. The more helpful a post is, the higher it’ll rank in the Google listings. What content to write Don’t write fluff. When people reach your website, they’re looking for real answers and concrete solutions. You must have quality content. Your content has to be more informative.
If you’re not including videos in your email campaigns, you’re missing out on a powerful engagement tool. “Oh yeah, Steve? Says who?” STATS. Here are a couple to back up the point. Having the word “video” in your email subject line may increase your email open rate by up to 19%.* 59% of executives say they are more likely to choose video over text.** What basics do you need to know about videos and emails? Even though we’re talking about video email campaigns, the video usually isn’t in the email itself. Why? Because most email clients aren’t designed to allow videos to play within the email. Instead, what you can do is link to the video using 1) a static, embedded image; 2) a call-to-action button (“Watch now”); or 3) hyperlinked text. For an embedded image, email services such as MailChimp or Constant Contact will create a screenshot from your video that’s ideal for this purpose. So where is the actual video? It can be embedded on your company landing page or hosted by a video platform such as YouTube or Vimeo. How can you get the most out of videos? No matter what type.