Tag Archives for : branding
Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s.
If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show up on the overview tab of your listing for a week.