Category Archives for : Blogging
Every internet marketer has heard the phrase “content is king.” However, not all content is true royalty. Let’s discuss how to create better blog posts that will separate your website from the pack. What readers and search engines both want How does Google determine if one piece of content is superior to others? Much in the same way a reader would make the decision. Readers expect content to be educational and valuable; for example, it should address a problem and offer a solution. This type of content takes the user by the hand and guides him step by step toward his answer. In other words, the website offers the reader a better user experience. Google’s algorithm understands that if people prefer one post over the others, then one post must be more useful than the others. The more helpful a post is, the higher it’ll rank in the Google listings. What to write Don’t write fluff. When people reach your website, they’re looking for real answers and concrete solutions. You must have quality content. Your content has to be more informative than entry-level material. It has to be so compelling that readers linger on your.