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WHY MAINTAINING A BLOG IS IMPORTANT FOR YOUR BUSINESS Just a few years ago, simply having a website was enough to be on par with the competition for most companies. However, in the smartphone/tablet era, that’s no longer the case. Today’s consumer is constantly looking for more content. Besides videos, pictures and games, consumers are turning to blogs to read about products and services that matter to them. If a business doesn’t maintain an active blog, it could be at risk of losing relevancy among its competitors. Providing fresh content through blogging is a perfect way to stay in the forefront of your customers’ minds and keep them engaged. For any company, an effective blog goes hand in hand with SEO (search engine optimization), ensuring that its product or brand appears near the top of an online search. This is why many companies often hire professional copywriters to manage their blog(s), as they are skilled in writing relevant content to boost SEO rankings. Is your company in need of a blog? Do you need help getting the most out of your existing one? For tips on blogging and SEO, contact me today.
A GUIDE TO EFFECTIVE SOCIAL MEDIA MARKETING The thought of consistently keeping up with social media marketing can be overwhelming for some companies, especially small businesses with a limited staff. This doesn’t have to be the case though. Here are a few tips that’ll help you have the confidence to lead successful social media campaigns. 1. Be social. Social media is not the place to constantly advertise your sales and promotions. It’s more about the conversation. Create a relationship with your customer base by initiating conversations and replying to them with relevant, thoughtful responses. This kind of engagement will help your company’s or brand’s image in the eye of the audience. 2. Narrow your focus. Facebook, Twitter, Pinterest, Google+, Instagram — the list of social media outlets can seem endless. Find out where your customers are spending the majority of their time, and focus on that one channel. Once your company is comfortable with marketing in one channel, then it’s a good time to consider experimenting with another. 3. Mix it up. The same monotonous post day after day won’t have much effect on your audience. It’s best to have a variety of posts such as images, videos or links.
How messaging plays a key role in redefining your company image Many companies have had to go through a rebranding phase. It can be a tough reality for executives to face, as it can mean straying from the original marketing plan of the company. There are a number of reasons why a company may feel the need to reposition its brand. Its messaging simply could’ve become stale, failing to make a connection with the target audience. Or, after marketing analysis, it could’ve been discovered that the behavior of a target audience has changed. In turn, the company’s product(s) no longer align with those consumers. Take Old Spice, for example. Back in the 90s, it targeted older males through straightforward advertising campaigns. Enter the 2000s, and the company went in a different direction — instead targeting teenagers and young adults in an attempt to revitalize the brand. The rebranding featured off-the-wall humor, starring actor Isaiah Mustafa (“I’m on a horse.”) Old Spice’s refreshed advertising has been a monster success, with popular TV spots, high-engagement social media campaigns and more. What does it take for a company to successfully reposition its brand? Oftentimes there are design/logo updates, but messaging also serves as.
The art of communicating to potential customers Sometimes the role of a copywriter is perceived as something that any business can do on its own to save money. Let’s say you’re a business owner. Like many owners, you think developing web site content is as simple as throwing together a couple of paragraphs about what your business does. The challenge with that mentality is that there are most likely a countless number of businesses doing the same thing you are — whether you’re managing an auto shop, an accounting firm, a laundromat or a grocery store. “Frank’s Auto — we fix cars. Call us.” When potential customers are scouring the Internet for a shop to take their cars to, they’ll want to find the shop which speaks to them the most — one which states clear advantages of visiting their shop rather than someone else’s. A generic “we fix cars” won’t cut it. This is when having a good copywriter is so valuable. Copywriters are trained to think about every nitty-gritty detail of any given business and communicate to the audience what makes that business stand out from the rest. When business owners begin to write their own copy, sometimes.