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The benefits of quality website content

Nearly 25% of small businesses don’t have a website–and about 10% of small businesses owners don’t plan on creating a website either, according to a 2015 small business survey. Pretty amazing stats when it may seem like a guarantee that a company has its own online presence in today’s digital age. While some of these small businesses may be doing just fine without a website, there are some undeniable benefits to owning a site with quality web content. Connect with your audience As consumers rely on the Internet on a daily basis, they enjoy the ability to do research on the brands they associate with at any given moment. Having a website, in addition to a social media presence, are the first things they’ll look for. Relevant website content about your business and the problems which you can solve for them will get you off to a great start–and reduce the likelihood of potential customers browsing competitors’ sites instead. Think of it as an extension of your customer service efforts, providing helpful info to your audience on every page.   SEO: maintain visibility in the search engines Being online is one thing. Getting noticed by the search engines (search engine.

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HOW LONG SHOULD MY BLOG POSTS BE?

As more and more companies pick up on the benefits of blogging, best practices for blogging are published on a regular basis (hey, you’re even reading one of those posts right now.) One of the common questions I get from businesses or individuals looking to begin a blogging regimen is, “How many words should my blogs contain?” While a popular response to the question is “the shorter, the better,” that’s not always the case. While there is no right or wrong, the answer really depends on your reason for blogging. Short and sweet can lead to more comments If you’re in it for reader engagement, brevity can be your best friend: about 100-300 words. Your average commenter is more interested in brief posts that quickly get them to the comment section. Easy on the eye and doesn’t appear overwhelming to the reader. Lengthy posts can help your SEO If search engine optimization is your main reason for blogging, then writing posts that are 600-1,000 words or more will be your best bet. Of course, Google and other search engine algorithms are constantly changing, but right now this is a best practice for bloggers. For either length, be careful not to.

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HOW TO WRITE EFFECTIVE SUBJECT LINES

INCREASE YOUR EMAILS’ OPEN RATES WITH THESE TIPS Email marketing is an incredibly common tactic for many companies when it comes to promoting their products and services. An email or email campaign can help drive sales and customer engagement so its popularity shouldn’t come as a surprise. However, what some brands fail to realize is that the actual content inside the email is not the only thing that matters. They often forget about the all-important subject line. The subject line can make or break an email’s effectiveness. Without a subject line that hooks in the reader, the email will end up in the trash faster than you can say ‘delete.’ That’s pretty fast. Here are some tips to follow when writing subject lines. Keep it simple Although cleverness sometimes wins the advertising awards, getting sales is what really matters to most companies. Save the wit for later, and communicate directly and plainly to your audience in the subject line. Share the news All of your emails should contain at least one newsworthy angle–this could be a new product or service, a new hire or an event. Use the newsworthy angle of your email as the hero of your subject line,.

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Social media for business: what’s in it for me?

The advantages of maintaining an active social presence Take a look around at the businesses around you–on their windows, doors, websites and ads–social media icons are plastered just about everywhere. It’s the in thing, and for good reason. Social media often is a significant part of any business’ marketing strategy and there are no signs of that trend slowing down. More importantly, it goes beyond signing up for an account and calling it a day. Many consumers today check a company’s Facebook or Twitter page before its actual website. With that said, it’s vital to stay active on social platforms as it helps confirm your company’s legitimacy. Whether your company is already active on social media, or you’re looking to dive in for the first time, here are a few reasons why it’s worth the effort: Increase brand awareness Social media posts are an easy and effective way to keep your brand out there in front of your audience. And with consistent brand awareness, your audience will be more inclined to click through to your site or pick up the phone after seeing your content. Improve your search engine ranking Content marketing through social media channels (Facebook, Twitter, Pinterest or.

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