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You might already understand the importance of content marketing, but knowing how to maintain a healthy content stream is another ballgame. Sound familiar? Fret not, marketers. I’m here to help you discover the magic of evergreen content and how you can use it to keep your content stream flowing like the Mississippi (my first river simile of 2017!) Wait, so you don’t know the importance of content marketing? Delivering valuable information to customers and prospects is key if you want to portray yourself or your company as an industry expert. In the digital age, this information comes in the form of content marketing for many companies. Blogs, blogs and more blogs, plus email campaigns, social media posts and landing pages to name a few common channels. What is evergreen content? It’s timeless information that can provide value to your audience. By having a library of evergreen content to tap into at any moment, your content marketing is made a lot easier. You’ll always have topics at the ready and won’t need to spend as much time spinning your wheels every time you’re trying to come up with content ideas. Types of evergreen content Evergreen content comes.
Hockey fans to a get a brand-new perspective of the game this NHL season You’ve probably seen the amazing footage GoPro cameras can provide, whether it be on a commercial or a YouTube video your friend sent you. Well, the camera company continues to make its presence known by forming relationships with major brands everywhere. The latest: The NHL. Viewers will get a chance to see what it’s like for a goalie to stop a 100-mph slapshot or a player to get loose for a breakaway.
Fans of NBC’s Parks and Recreation know Nick Offerman as Ron Swanson, the character with a hilariously dry sense of humor. Offerman is a self-proclaimed whisky lover, specifically Lagavulin, and the company captured the essence of Offerman/Swanson in a 45-minute ad (yes, 45 MINUTES) perfectly themed for the holidays. If you dare, set aside the time to watch Offerman sit beside the yule log in a fine leather chair, stare into the camera and not speak a word as he sips on his favorite whisky. The fact he is able to sit in silence for 45 minutes is quite impressive. The ad is sure to be a conversation-starter at any holiday parties where this replaces the generic yule log channel.
Longtime Philadelphia Eagles fan Bradley Cooper suited up as Eagles’ mascot Swoop for this comical FOX NFL promo. Take a look, just in time for a big Monday night rivalry matchup between the Eagles and New York Giants.
Nearly 25% of small businesses don’t have a website–and about 10% of small businesses owners don’t plan on creating a website either, according to a 2015 small business survey. Pretty amazing stats when it may seem like a guarantee that a company has its own online presence in today’s digital age. While some of these small businesses may be doing just fine without a website, there are some undeniable benefits to owning a site with quality web content. Connect with your audience As consumers rely on the Internet on a daily basis, they enjoy the ability to do research on the brands they associate with at any given moment. Having a website, in addition to a social media presence, are the first things they’ll look for. Relevant website content about your business and the problems which you can solve for them will get you off to a great start–and reduce the likelihood of potential customers browsing competitors’ sites instead. Think of it as an extension of your customer service efforts, providing helpful info to your audience on every page. SEO: maintain visibility in the search engines Being online is one thing. Getting noticed by the search engines (search engine.