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Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s.
If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show up on the overview tab of your listing for a week.
Blogging goes a long way in terms of establishing yourself as an expert in your industry. But did you know you can blog on other websites other than your own? By guest posting, you have the opportunity to develop meaningful relationships with other industry experts and have reputable websites vouch for your knowledge in the field of your choice. See how you can benefit from guest posting: Gain valuable backlinks Your blog needs good backlinks. Your ranking in the Google listings depends on them to a significant degree. One of the best ways to get them is to create them. That means writing for another website with the understanding that the website will include a link to your website in your guest post. Earn industry recognition Write for various well-respected websites in your industry and people will soon consider you an expert in your field. Similarly, your website will be viewed as an authority website which Google ranks much higher than non-authority sites. Increase traffic to your website It’s preferable to write for websites that have a lot of visitors. Your goal is to get a percentage of those who read your guest post to.
Improve your content marketing with the help of storytelling Storytelling is a hobby practically as old as a time—and it’s not reserved for sharing moments with friends and family. Storytelling is a powerful tool in business, too. If you want to sell people your product or idea when writing online, tell them a story. This is called storyteller marketing. People love stories Have you ever noticed how television networks often sprinkle their coverage of sporting events with the stories of the athletes? Did the athlete overcome a near-fatal accident? Was she a foster child? Did he have to make a comeback after battling a drug addiction? The stories help you relate to the players. If you feel connected to one of the athletes, you’ll become emotionally invested in the game. You can use the same storyteller marketing when connecting with customers. Consider this example: A roofing company could share the story of a family that was in desperate need of roof repair. But due to tough financial times and shaky credit, they were unable to borrow the money needed to make the repairs. What did they do? They spoke to the company’s customer service department.
In today’s digital era, your potential customers will most likely access your site from a smartphone or tablet. What will be their experience? Will your website display correctly on their devices? It’s difficult to convince people that your company is modern and up to date with a website that doesn’t function well on a range of devices. Let’s look at how you can improve your mobile customer’s experience. Avoid fixed width design In the days when there were no smartphones or tablets, web designers only had to create sites built for standard sized computer screens. The pages had fixed dimensions, and the style became known as fixed width design. If someone viewed a page on an unusually sized screen, it would be difficult to read and require an irritating amount of scrolling both vertically and horizontally to see the entire page. If this describes your website, it’s long overdue for a change. Here are two recommended alternatives for your site: Adaptive design With the emergence of smartphones and tablets, web designers saw the need to create various versions of the same page. This type of approach is adaptive design. A computer user, a smartphone user,.
Looking for a reason to publish a press release for your business? Here are a few topics to get you started. We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not. So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses. Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects. Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this.
Become a smart email marketer by learning how to test different components of your email campaigns Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns. Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention. Subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved.
If you’re not including videos in your email campaigns, you’re missing out on a powerful engagement tool. “Oh yeah, Steve? Says who?” STATS. Here are a couple to back up the point. Having the word “video” in your email subject line may increase your email open rate by up to 19%.* 59% of executives say they are more likely to choose video over text.** What basics do you need to know about videos and emails? Even though we’re talking about video email campaigns, the video usually isn’t in the email itself. Why? Because most email clients aren’t designed to allow videos to play within the email. Instead, what you can do is link to the video using 1) a static, embedded image; 2) a call-to-action button (“Watch now”); or 3) hyperlinked text. For an embedded image, email services such as MailChimp or Constant Contact will create a screenshot from your video that’s ideal for this purpose. So where is the actual video? It can be embedded on your company landing page or hosted by a video platform such as YouTube or Vimeo. How can you get the most out of videos? No matter what type.
In the marketing world, predicting trends for the upcoming year is a common occurrence and provides some insight into how the industry is evolving. At the end of 2016, I scoured the internet to see what some reputable marketing experts were predicting for 2017, specifically content marketing (breaking news: the internet is yuuuuuge!) What was one of the most common predictions for this year? That native ads would skyrocket in popularity. What is a native ad? A native ad, also sometimes called a sponsored post, is an advertisement that mirrors the aesthetics of the page or environment in which it appears (see image below). Basically, it’s a method to get your ad in front of an audience without coming off as obtrusive—and ultimately, hope readers click the ad to get to your landing page of choice. By 2021, revenue from native ads and sponsored posts in the U.S. will make up 74% of total U.S. display ad revenue—a big jump from a 56% share in 2016.* Part of the reason for this upward trend is because of social platforms like Facebook, Twitter, Snapchat and Instagram who tailor their look and feel to accommodate these types of ads.
One of the most important strategies when marketing your product or service is determining who your target audience is—or who it should be. By defining your target audience, you can realistically aim for a higher return on investment by marketing to customers and prospects who are most likely interested in your product or service. So how do you determine who you should be marketing to? Research. Does it sound like a chore? Maybe. Is it worth it? Yes! Here are a few factors to consider when trying to find the appropriate target audience for your product or service: Narrow your audience based on demographics Take a minute to think about what you’re offering and who may be interested. Consider things like age, gender, income, hobbies, marital status, location and profession. Are you selling cribs? You’ll most likely have a lot more success marketing to mothers than millennials, for instance. Do you have a line of golf apparel? You’ll get more use speaking to golf enthusiasts than to the art class at the local college. Use existing data to your advantage Data is a powerful resource, and fortunately there’s a lot of it out there. Are you selling.