How and Why You Should Review Web Content Before Publishing You have a blog post or web content ready to go—you’re anxious to put it online, but did you take the time to review it? Posting content with errors is a surefire way to compromise your brand or site’s credibility and professionalism. Never post your content without proofreading it. Let’s focus on two key aspects—correcting for errors and readability. Make your content look professional by eliminating typos Before checking your text for errors, it’s important to put the post aside. Ideally, you want to allow your writing to cool off for a day or two before you check your content for errors. Why do you want a notable gap between the writing and the proofreading? You don’t want to proofread soon after writing because the original thoughts and feelings that you had in mind when creating are still fresh in your memory. As a result, on your computer screen, you won’t see what you’ve in fact written, but you’ll see only what you intended to write. Don’t believe me? Read the following paragraph at normal speed without stopping. “Aoccdrnig to rscheearch at Cmabrigde Uinervtisy,.
Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier. Don’t go blank when filling out your Google My Business Listing Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see. Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How? Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number? He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s.
If you haven’t claimed your Google My Business listing, you’re leaving money on the table. Also, if you’ve set up your account, but haven’t tried to get the most out of it, you’re still leaving money on the table. Ask for reviews for your local business Google has no problem with you asking people to review your business. This open-mindedness may seem strange if you’re used to the policy at Yelp that prevents solicitation. However, Google has no such rule (exception: present or past employees can’t leave a review.) You know that good reviews are the lifeblood of any business so why not use good reviews to attract new customers? You can make it easier for people to post reviews by setting up a convenient review link with instructions from Google. Keep your Google My Business listing fresh with its posting feature With the posting feature, you bring social media-style updates to your Google My Business listing. Alert potential customers to sales, special promotions, and new services, and consider adding a photo or graphic to capture more attention. The post will show up on the overview tab of your listing for a week.
Blogging goes a long way in terms of establishing yourself as an expert in your industry. But did you know you can blog on other websites other than your own? By guest posting, you have the opportunity to develop meaningful relationships with other industry experts and have reputable websites vouch for your knowledge in the field of your choice. See how you can benefit from guest posting: Gain valuable backlinks Your blog needs good backlinks. Your ranking in the Google listings depends on them to a significant degree. One of the best ways to get them is to create them. That means writing for another website with the understanding that the website will include a link to your website in your guest post. Earn industry recognition Write for various well-respected websites in your industry and people will soon consider you an expert in your field. Similarly, your website will be viewed as an authority website which Google ranks much higher than non-authority sites. Increase traffic to your website It’s preferable to write for websites that have a lot of visitors. Your goal is to get a percentage of those who read your guest post to.
Improve your content marketing with the help of storytelling Storytelling is a hobby practically as old as a time—and it’s not reserved for sharing moments with friends and family. Storytelling is a powerful tool in business, too. If you want to sell people your product or idea when writing online, tell them a story. This is called storyteller marketing. People love stories Have you ever noticed how television networks often sprinkle their coverage of sporting events with the stories of the athletes? Did the athlete overcome a near-fatal accident? Was she a foster child? Did he have to make a comeback after battling a drug addiction? The stories help you relate to the players. If you feel connected to one of the athletes, you’ll become emotionally invested in the game. You can use the same storyteller marketing when connecting with customers. Consider this example: A roofing company could share the story of a family that was in desperate need of roof repair. But due to tough financial times and shaky credit, they were unable to borrow the money needed to make the repairs. What did they do? They spoke to the company’s customer service department.
In today’s digital era, your potential customers will most likely access your site from a smartphone or tablet. What will be their experience? Will your website display correctly on their devices? It’s difficult to convince people that your company is modern and up to date with a website that doesn’t function well on a range of devices. Let’s look at how you can improve your mobile customer’s experience. Avoid fixed width design In the days when there were no smartphones or tablets, web designers only had to create sites built for standard sized computer screens. The pages had fixed dimensions, and the style became known as fixed width design. If someone viewed a page on an unusually sized screen, it would be difficult to read and require an irritating amount of scrolling both vertically and horizontally to see the entire page. If this describes your website, it’s long overdue for a change. Here are two recommended alternatives for your site: Adaptive design With the emergence of smartphones and tablets, web designers saw the need to create various versions of the same page. This type of approach is adaptive design. A computer user, a smartphone user,.
Every internet marketer has heard the phrase “content is king.” However, not all content is true royalty. Let’s discuss how to create better blog posts that will separate your website from the pack. What readers and search engines both want How does Google determine if one piece of content is superior to others? Much in the same way a reader would make the decision. Readers expect content to be educational and valuable; for example, it should address a problem and offer a solution. This type of content takes the user by the hand and guides him step by step toward his answer. In other words, the website offers the reader a better user experience. Google’s algorithm understands that if people prefer one post over the others, then one post must be more useful than the others. The more helpful a post is, the higher it’ll rank in the Google listings. What to write Don’t write fluff. When people reach your website, they’re looking for real answers and concrete solutions. You must have quality content. Your content has to be more informative than entry-level material. It has to be so compelling that readers linger on your.
Imagine this (frustrating) scenario: your website content is just as good or better than your competitors’, but your competitors consistently outrank you in Google listings. Are you suffering from this predicament? And more importantly, want to know how to fix it? The solution may lie in your backlinks. Why you need backlinks A backlink is simply a link on another website that leads inbound traffic to your page. For instance, a link on a website about physical exercise may take readers to your website for your chain of fitness clubs. The secret Google algorithm that ranks pages gives preference to pages that have more backlinks. Why does Google like links? Think of a link to your web page as a vote in favor of that page. In general, Google considers your content to be more valuable with each link it receives from different websites. And remember, Google wants to send its users to the most helpful and informative sites available. It’s similar to the old TV commercials where the announcer would say something like “three out of four dentists recommend our toothpaste.” In like manner, Google wants to recommend to its user the best.
Looking for a reason to publish a press release for your business? Here are a few topics to get you started. We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not. So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses. Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects. Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this.
Become a smart email marketer by learning how to test different components of your email campaigns Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns. Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention. Subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved.