Monthly Archives for December 2018
Establish Your Site as an Authority Source with the Help of Link Building One of the most common Google guidelines that businesses or people break is proper usage of links—or link building. Let’s examine what Google likes (white-hat link building) and doesn’t like (black-hat link building) when it comes to links and what you can do to stay on Google’s good side. How to avoid poor, or black-hat, link building techniques Google occasionally publishes reminders when there is a widespread violation of one of its policies. According to its reminder on proper linking, the following four practices can put you in violation. Stuffing your articles full of keyword-loaded links to your site. Using article syndication to either have your articles published on a large number of sites or have a huge number of articles on a handful of big sites. Publishing poorly researched material. Using duplicate content on different sites. Why are the above practices frowned upon? Remember that a link to your site is a form of endorsement. It says that your site is worth visiting because it contains meaningful and helpful information. That’s a terrific vote of confidence which Google will take seriously.