Proofread Your Content Before You Post
How and Why You Should Review Web Content Before Publishing
You have a blog post or web content ready to go—you’re anxious to put it online, but did you take the time to review it? Posting content with errors is a surefire way to compromise your brand or site’s credibility and professionalism. Never post your content without proofreading it. Let’s focus on two key aspects—correcting for errors and readability.
Make your content look professional by eliminating typos
Before checking your text for errors, it’s important to put the post aside. Ideally, you want to allow your writing to cool off for a day or two before you check your content for errors.
Why do you want a notable gap between the writing and the proofreading?
You don’t want to proofread soon after writing because the original thoughts and feelings that you had in mind when creating are still fresh in your memory. As a result, on your computer screen, you won’t see what you’ve in fact written, but you’ll see only what you intended to write.
Don’t believe me? Read the following paragraph at normal speed without stopping.
“Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in what oredr the ltteers in a word are, the olny iprmoetnt tihng is word the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can word raed it wouthit porbelm. Word is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe.”
You didn’t have much trouble, did you?
The paragraph is in some ways a precursor to an Internet meme. It overstates the case, but it’s still based on a scientific study that shows that our brains can easily read scrambled words.
That’s terrible news for proofreading. It means that we could easily overlook our typos.
And if the principle holds true for words, shouldn’t it hold true for themes and arguments? We may believe our main points are clear even when they’re potentially jumbled.
If we allow a day or so before proofreading, we’ll catch more errors.
Make your content easy to understand
Have you ever walked into a conversation between two people who are in the same profession? There’s usually so much jargon flying back and forth between them that if you’re not in the same line of work, you need subtitles.
Don’t put your readers in the same uncomfortable situation. Write in a more straightforward fashion and more conversationally if it’s appropriate in your industry.
Don’t make your readers look up unfamiliar terms and abbreviations. For example, if you’re in real estate, don’t use “APR” without explaining that you’re referring to the annual percentage rate. You will probably also need to tell the reader what the annual percentage rate is and the role it plays in the real estate market.
Contact me today for more information on making your content error-free, consumer-friendly, and ready for posting.