Things Not to Do in Your Google My Business Listing
Last month I wrote about how a Google My Business listing can be a great way to increase exposure for your company. Whether you already have one or still need to set one up, consider how to avoid some of these common mistakes, and in turn, make your life a little bit easier.
Don’t go blank when filling out your Google My Business Listing
Remember that Google is your friend, not your enemy. Answering all its questions is recommended so you can control the information your customers and prospects see.
Try not to leave any answer space empty. Why? Because it might get filled in by someone else—someone who doesn’t have your best interests in mind. Believe it or not, your rival across the street might complete your listing. How?
Users are allowed to click on “Suggest an edit” and request changes to your listing. How would you like it if your competitor sent your potential customers to the wrong address or gave them the wrong phone number?
He could even alter the name of your business and its hours. Believe it or not, this type of online behavior has occurred. Scary, isn’t it? That’s why you need to give Google the correct information for each field.
Of course, Google is supposed to issue an alert to you that changes have been made, but there’s no guarantee that you’ll receive the notice in time to prevent confusion on the part of the public.
Therefore, make it a regular practice to check your listing to verify that the information is still correct.
Don’t ignore the Google guidelines on keyword stuffing
Google hates keyword stuffing. What’s keyword stuffing? It’s the practice of shoehorning an overabundance of likely search terms into your text. You see it often in headings or titles.
For example, on Craigslist or eBay, it’s common to see a listing that says something like “Galaxy Smartphone Android Mobile Cell.”
You shouldn’t use that approach with Google. So, on your Google My Business listing, you wouldn’t use a heading like “Staten Island Dog Walker Canine Companion Animal Sitter.”
According to the Google guidelines, Google could suspend your account for keyword stuffing.
Your listing should simply be the actual name of your business, in this fictitious case, “Donatella’s Staten Island Dog Walking Service.”
Don’t forget to respond to reviews and questions
Some businesses make the mistake of ignoring all reviews, even the good ones.
Remember when you were a kid and some stranger gave you a compliment? What did your parents do if you remained silent? They kept poking you in the ribs until it finally occurred to you that you were supposed to say “thank you.”
Let this blog serve as your adult reminder to thank all your reviewers who took time out of their busy lives to publicly praise your business.
Likewise, don’t ignore anyone who submits a question.
Other potential customers may have the same question. When they see that you failed to answer it, they’ll assume that you’re hiding something, or they’ll think that your failure to post a response is indicative of your business’s poor customer service.
Would you like to receive even more benefits from your Google My Business listing? Contact me today to discuss additional ways to optimize your local SEO presence.