How to Make Your Site Mobile Friendly
In today’s digital era, your potential customers will most likely access your site from a smartphone or tablet. What will be their experience? Will your website display correctly on their devices? It’s difficult to convince people that your company is modern and up to date with a website that doesn’t function well on a range of devices.
Let’s look at how you can improve your mobile customer’s experience.
Avoid fixed width design
In the days when there were no smartphones or tablets, web designers only had to create sites built for standard sized computer screens. The pages had fixed dimensions, and the style became known as fixed width design.
If someone viewed a page on an unusually sized screen, it would be difficult to read and require an irritating amount of scrolling both vertically and horizontally to see the entire page.
If this describes your website, it’s long overdue for a change. Here are two recommended alternatives for your site:
With the emergence of smartphones and tablets, web designers saw the need to create various versions of the same page. This type of approach is adaptive design. A computer user, a smartphone user, and a tablet user would all see pages built specifically for the device they’re on.
Adaptive design meant that there was no longer a valid reason for a webpage to have a mobile design that didn’t render correctly.
Eventually, some website creators preferred an even newer approach named responsive design.
Unlike adaptive design, responsive design doesn’t require building different versions of the same webpage. There’s only one version. Instead of fixed dimensions, the page has dynamic aspects, allowing the page to grow or shrink as needed to fit the demand of the device.
Designers call the resulting page mobile-responsive. The page looks just as good whether you’re viewing it on a smartphone, tablet, laptop, or desktop computer..
What’s the best mobile web design for you?
So, should you use adaptive design or responsive design, either of which is better than fixed width design? Your user’s experience should determine your answer.
If your website is large, consider using responsive design. It loads faster.
Studies show that not only do users quickly evaluate a mobile site’s loading speed, but they quickly leave when the webpages are loading slowly.
If your website is small, you might opt for the older and simpler adaptive design since you won’t sacrifice much loading speed.
People aren’t going to be giving up their mobile devices anytime soon, so don’t lose potential customers with outdated web design. Contact me today for more tips on optimizing your website for mobile users.