Monthly Archives for February 2018
Imagine this (frustrating) scenario: your website content is just as good or better than your competitors’, but your competitors consistently outrank you in Google listings. Are you suffering from this predicament? And more importantly, want to know how to fix it? The solution may lie in your backlinks. Why you need backlinks A backlink is simply a link on another website that leads inbound traffic to your page. For instance, a link on a website about physical exercise may take readers to your website for your chain of fitness clubs. The secret Google algorithm that ranks pages gives preference to pages that have more backlinks. Why does Google like links? Think of a link to your web page as a vote in favor of that page. In general, Google considers your content to be more valuable with each link it receives from different websites. And remember, Google wants to send its users to the most helpful and informative sites available. It’s similar to the old TV commercials where the announcer would say something like “three out of four dentists recommend our toothpaste.” In like manner, Google wants to recommend to its user the best.