Monthly Archives for July 2017
Looking For an Idea For a Press Release? I Got You Covered. We’ve all read press releases that should have never been released. Did you really care that ABC Plumbing defeated XYZ Heating & Air in an all-day horseshoe tournament? Ehhhh, probably not. So, what makes for a good topic in a press release? Let’s look at three excellent ideas for press releases whether for small, medium or large businesses. Announce an impressive new deal or contract Everyone wants to be associated with success. That’s why people will like your company even more when they learn that you’ve landed a deal to provide goods or services to someone or something considered important. For example, suppose your remodeling company has inked a deal to restore the most famous historic home in the state. Let everyone know with a press release—then don’t be surprised when admirers of that historic home keep your phone ringing with requests for estimates on their own remodeling projects. Publish the results of research, a poll or a survey There are companies that manage to keep their names in the national news by mastering this technique. There’s no reason that you can’t follow their.
Learn How to Test Different Components of Your Email Campaigns Successful email marketers always have one thing in common: they continue to ask questions by testing the effectiveness of their email campaigns. Testing your email campaign doesn’t have to be complicated. Keep it simple. Select one aspect of your email campaign to test then create two versions of that feature—this comparison of two variants is known as A/B testing Send version A to some of your subscribers and version B to others Track the results Use the winning version as the template for the email that you send to the remaining subscribers What sort of things can be tested? The short answer is practically everything. But let’s take a look at five features you’ll probably want to give your primary attention. Test your subject lines How often have you received an email that you immediately deleted because the subject line did not interest you? Reduce the number of times that this happens to the emails you send by experimenting. For example, you could test a generic subject line against one that includes the subscriber’s name to see if personalization results in an improved click-through rate. Test.