Monthly Archives for February 2017
You might already understand the importance of content marketing, but knowing how to maintain a healthy content stream is another ballgame. Sound familiar? Fret not, marketers. I’m here to help you discover the magic of evergreen content and how you can use it to keep your content stream flowing like the Mississippi (my first river simile of 2017!) Wait, so you don’t know the importance of content marketing? Delivering valuable information to customers and prospects is key if you want to portray yourself or your company as an industry expert. In the digital age, this information comes in the form of content marketing for many companies. Blogs, blogs and more blogs, plus email campaigns, social media posts and landing pages to name a few common channels. What is evergreen content? It’s timeless information that can provide value to your audience. By having a library of evergreen content to tap into at any moment, your content marketing is made a lot easier. You’ll always have topics at the ready and won’t need to spend as much time spinning your wheels every time you’re trying to come up with content ideas. Types of evergreen content Evergreen content comes.