Monthly Archives for September 2015
Nearly 25% of small businesses don’t have a website–and about 10% of small businesses owners don’t plan on creating a website either, according to a 2015 small business survey. Pretty amazing stats when it may seem like a guarantee that a company has its own online presence in today’s digital age. While some of these small businesses may be doing just fine without a website, there are some undeniable benefits to owning a site with quality web content. Connect with your audience As consumers rely on the Internet on a daily basis, they enjoy the ability to do research on the brands they associate with at any given moment. Having a website, in addition to a social media presence, are the first things they’ll look for. Relevant website content about your business and the problems which you can solve for them will get you off to a great start–and reduce the likelihood of potential customers browsing competitors’ sites instead. Think of it as an extension of your customer service efforts, providing helpful info to your audience on every page. SEO: maintain visibility in the search engines Being online is one thing. Getting noticed by the search engines (search engine.
As more and more companies pick up on the benefits of blogging, best practices for blogging are published on a regular basis (hey, you’re even reading one of those posts right now.) One of the common questions I get from businesses or individuals looking to begin a blogging regimen is, “How many words should my blogs contain?” While a popular response to the question is “the shorter, the better,” that’s not always the case. While there is no right or wrong, the answer really depends on your reason for blogging. Short and sweet can lead to more comments If you’re in it for reader engagement, brevity can be your best friend: about 100-300 words. Your average commenter is more interested in brief posts that quickly get them to the comment section. Easy on the eye and doesn’t appear overwhelming to the reader. Lengthy posts can help your SEO If search engine optimization is your main reason for blogging, then writing posts that are 600-1,000 words or more will be your best bet. Of course, Google and other search engine algorithms are constantly changing, but right now this is a best practice for bloggers. For either length, be careful not to.