Monthly Archives for March 2015
INCREASE YOUR EMAILS’ OPEN RATES WITH THESE TIPS Email marketing is an incredibly common tactic for many companies when it comes to promoting their products and services. An email or email campaign can help drive sales and customer engagement so its popularity shouldn’t come as a surprise. However, what some brands fail to realize is that the actual content inside the email is not the only thing that matters. They often forget about the all-important subject line. The subject line can make or break an email’s effectiveness. Without a subject line that hooks in the reader, the email will end up in the trash faster than you can say ‘delete.’ That’s pretty fast. Here are some tips to follow when writing subject lines. Keep it simple Although cleverness sometimes wins the advertising awards, getting sales is what really matters to most companies. Save the wit for later, and communicate directly and plainly to your audience in the subject line. Share the news All of your emails should contain at least one newsworthy angle–this could be a new product or service, a new hire or an event. Use the newsworthy angle of your email as the hero of your subject line,.
The advantages of maintaining an active social presence Take a look around at the businesses around you–on their windows, doors, websites and ads–social media icons are plastered just about everywhere. It’s the in thing, and for good reason. Social media often is a significant part of any business’ marketing strategy and there are no signs of that trend slowing down. More importantly, it goes beyond signing up for an account and calling it a day. Many consumers today check a company’s Facebook or Twitter page before its actual website. With that said, it’s vital to stay active on social platforms as it helps confirm your company’s legitimacy. Whether your company is already active on social media, or you’re looking to dive in for the first time, here are a few reasons why it’s worth the effort: Increase brand awareness Social media posts are an easy and effective way to keep your brand out there in front of your audience. And with consistent brand awareness, your audience will be more inclined to click through to your site or pick up the phone after seeing your content. Improve your search engine ranking Content marketing through social media channels (Facebook, Twitter, Pinterest or.