Monthly Archives for January 2014
WHY MAINTAINING A BLOG IS IMPORTANT FOR YOUR BUSINESS Just a few years ago, simply having a website was enough to be on par with the competition for most companies. However, in the smartphone/tablet era, that’s no longer the case. Today’s consumer is constantly looking for more content. Besides videos, pictures and games, consumers are turning to blogs to read about products and services that matter to them. If a business doesn’t maintain an active blog, it could be at risk of losing relevancy among its competitors. Providing fresh content through blogging is a perfect way to stay in the forefront of your customers’ minds and keep them engaged. For any company, an effective blog goes hand in hand with SEO (search engine optimization), ensuring that its product or brand appears near the top of an online search. This is why many companies often hire professional copywriters to manage their blog(s), as they are skilled in writing relevant content to boost SEO rankings. Is your company in need of a blog? Do you need help getting the most out of your existing one? For tips on blogging and SEO, contact me today.