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ENGAGE YOUR ONLINE CUSTOMERS

A GUIDE TO EFFECTIVE SOCIAL MEDIA MARKETING

The thought of consistently keeping up with social media marketing can be overwhelming for some companies, especially small businesses with a limited staff. This doesn’t have to be the case though. Here are a few tips that’ll help you have the confidence to lead successful social media campaigns.

1. Be social.

Social media is not the place to constantly advertise your sales and promotions. It’s more about the conversation. Create a relationship with your customer base by initiating conversations and replying to them with relevant, thoughtful responses. This kind of engagement will help your company’s or brand’s image in the eye of the audience.

2. Narrow your focus.

Facebook, Twitter, Pinterest, Google+, Instagram — the list of social media outlets can seem endless. Find out where your customers are spending the majority of their time, and focus on that one channel. Once your company is comfortable with marketing in one channel, then it’s a good time to consider experimenting with another.

3. Mix it up.

The same monotonous post day after day won’t have much effect on your audience. It’s best to have a variety of posts such as images, videos or links to articles, blogs and more. Get creative and give your audience something to new look for each time you post.

4. Don’t ditch your other marketing.

Social media should be just one of a variety of marketing channels for your company or brand. Once you’ve created a social media strategy, make sure to nurture each day but also keep up with your other marketing methods — print, digital, broadcast, trade shows, etc. Social media should be just another outlet to bring your advertising/branding full circle.

5. Be patient.

Starting a social media campaign doesn’t mean your company or brand will garner overnight attention. Create a plan and stick with it. Consistency and patience are keys to efficient social media marketing.

Author Info

Steve Heald

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