Monthly Archives for December 2013

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ENGAGE YOUR ONLINE CUSTOMERS

A GUIDE TO EFFECTIVE SOCIAL MEDIA MARKETING The thought of consistently keeping up with social media marketing can be overwhelming for some companies, especially small businesses with a limited staff. This doesn’t have to be the case though. Here are a few tips that’ll help you have the confidence to lead successful social media campaigns. 1. Be social. Social media is not the place to constantly advertise your sales and promotions. It’s more about the conversation. Create a relationship with your customer base by initiating conversations and replying to them with relevant, thoughtful responses. This kind of engagement will help your company’s or brand’s image in the eye of the audience. 2. Narrow your focus. Facebook, Twitter, Pinterest, Google+, Instagram — the list of social media outlets can seem endless. Find out where your customers are spending the majority of their time, and focus on that one channel. Once your company is comfortable with marketing in one channel, then it’s a good time to consider experimenting with another. 3. Mix it up. The same monotonous post day after day won’t have much effect on your audience. It’s best to have a variety of posts such as images, videos or links.

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WHAT TO KNOW BEFORE YOU REBRAND

How messaging plays a key role in redefining your company image Many companies have had to go through a rebranding phase. It can be a tough reality for executives to face, as it can mean straying from the original marketing plan of the company. There are a number of reasons why a company may feel the need to reposition its brand. Its messaging simply could’ve become stale, failing to make a connection with the target audience. Or, after marketing analysis, it could’ve been discovered that the behavior of a target audience has changed. In turn, the company’s product(s) no longer align with those consumers. Take Old Spice, for example. Back in the 90s, it targeted older males through straightforward advertising campaigns. Enter the 2000s, and the company went in a different direction — instead targeting teenagers and young adults in an attempt to revitalize the brand. The rebranding featured off-the-wall humor, starring actor Isaiah Mustafa (“I’m on a horse.”) Old Spice’s refreshed advertising has been a monster success, with popular TV spots, high-engagement social media campaigns and more. What does it take for a company to successfully reposition its brand? Oftentimes there are design/logo updates, but messaging also serves as.

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